{"product_id":"navy-rust-serapi-heriz-rug-hand-knotted-wool-medallion","title":"8x10 Navy Rust Heriz Serapi Rug | Hand-Knotted | RUGYFY","description":"\u003cp\u003e\u003cstrong\u003eThe rug that anchors a room the moment it lands.\u003c\/strong\u003e A deep navy field carries a stepped Serapi medallion in saffron gold and terracotta, framed by ivory corner spandrels and a wide rust border of rosettes and vine. This is the classic Heriz Serapi formula — bold, geometric, unapologetically traditional — and it's the reason these rugs have sat in libraries, studies and formal living rooms for a century and a half.\u003c\/p\u003e\n\n\u003cp\u003eHand-knotted knot by knot over approximately 45 days by RUGYFY's weavers in Bhadohi, India.\u003c\/p\u003e\n\n\u003ch2\u003eWhy this rug works in a real home\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNavy and rust do the heavy lifting.\u003c\/strong\u003e Put this under a leather chesterfield, a walnut dining table or a dark green sofa — it makes the whole room look intentional.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHides everything.\u003c\/strong\u003e Dark field, dense multicolour pattern. This is the most forgiving rug in our range for dining rooms, entryways and homes with dogs.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eGrandmillennial and maximalist ready.\u003c\/strong\u003e The pattern is confident enough to carry a room where the walls and upholstery are quiet — or to hold its own where they aren't.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eConstruction \u0026amp; specifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eConstruction:\u003c\/strong\u003e 100% hand-knotted — no machine work, no latex or cloth backing\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eKnot density:\u003c\/strong\u003e approx. 100 KPSI (knots per square inch)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePile:\u003c\/strong\u003e 100% New Zealand wool\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFoundation:\u003c\/strong\u003e Cotton warp and weft\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFringe:\u003c\/strong\u003e Integrated, formed from the warp threads\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDye:\u003c\/strong\u003e Colourfast reactive dyes, wash-tested for fade and bleed resistance\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003ePile height:\u003c\/strong\u003e Approx. 0.4–0.5 in \/ 10–12 mm\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Heriz Serapi geometric medallion with ivory spandrels and rust vine border\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSize shown:\u003c\/strong\u003e [SIZE] ft — custom sizes woven to order\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOrigin:\u003c\/strong\u003e Handwoven in Bhadohi, India\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eWhy Heriz Serapi rugs last generations\u003c\/h2\u003e\n\u003cp\u003eHeriz weavers work a heavy, symmetric knot on a thick cotton foundation — a construction so hard-wearing that antique Heriz rugs are still in daily use in family homes a hundred years after they were woven. Collectors call them the \"iron rugs\" of Persia. This piece is woven in that same tradition: dense wool pile, bold geometry, built for traffic rather than for a display case.\u003c\/p\u003e\n\n\u003ch2\u003eSizing this rug to your room\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003e4x6 \/ 5x8 —\u003c\/strong\u003e entryway, study, reading corner\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e8x10 —\u003c\/strong\u003e standard living room; sofa front legs on the rug\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e9x12 —\u003c\/strong\u003e full seating group on the rug, or a 6–8 seat dining table with chair clearance\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003e10x14 —\u003c\/strong\u003e formal living rooms, king bedrooms, open-plan spaces\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eRunners \u0026amp; rounds —\u003c\/strong\u003e woven to order in this design\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eMade to order — including your exact size\u003c\/h2\u003e\n\u003cp\u003eWe're the manufacturer, so your size is simply the size we weave. Approximately 45 days on the loom plus shipping. \u003ca href=\"\/pages\/custom-rug-request\"\u003eRequest a custom size →\u003c\/a\u003e\u003c\/p\u003e\n\n\u003ch2\u003eCare\u003c\/h2\u003e\n\u003cp\u003eVacuum weekly with the beater bar off. Rotate every six months for even wear. Blot spills immediately with a clean white cloth. Professional wool cleaning every 3–5 years. Use a felt-and-rubber rug pad.\u003c\/p\u003e\n\n\u003ch2\u003eWhat ships with your rug\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003eFree insured worldwide shipping\u003c\/li\u003e\n  \u003cli\u003ePhotos of your actual rug before dispatch\u003c\/li\u003e\n  \u003cli\u003eCertificate of authenticity\u003c\/li\u003e\n  \u003cli\u003eLoom-direct pricing — no wholesaler margin\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003eFrequently asked questions\u003c\/h2\u003e\n\u003ch3\u003eHow red is the rust border?\u003c\/h3\u003e\n\u003cp\u003eA warm terracotta-brick, not a bright fire red. Next to the navy it reads deep and slightly earthy. We'll send daylight video on request before you buy.\u003c\/p\u003e\n\n\u003ch3\u003eWill this work in a dining room?\u003c\/h3\u003e\n\u003cp\u003eIt's one of the best choices for one. The dark field and dense pattern conceal crumbs and the occasional spill, and hand-knotted wool takes chair movement far better than a flat weave. Size up to 9x12 for a six-seat table so chairs stay on the rug when pulled out.\u003c\/p\u003e\n\n\u003ch3\u003eIs this a genuine Persian rug?\u003c\/h3\u003e\n\u003cp\u003eIt's a genuine hand-knotted rug woven in the Persian Heriz Serapi design tradition, made in India — the same construction method, the same design lineage, at loom-direct pricing. We never describe our rugs as antique or Iranian-woven, because they aren't.\u003c\/p\u003e\n\n\u003ch3\u003eCan I order this in a different size or colour?\u003c\/h3\u003e\n\u003cp\u003eYes. Any size, and the palette can be adjusted. Send your room dimensions and a photo of the space.\u003c\/p\u003e","brand":"RUGYFY","offers":[{"title":"2x3 FT","offer_id":49214444667188,"sku":null,"price":100.0,"currency_code":"USD","in_stock":true},{"title":"2x5 FT","offer_id":49214444699956,"sku":null,"price":150.0,"currency_code":"USD","in_stock":true},{"title":"3x5 FT","offer_id":49214444732724,"sku":null,"price":270.0,"currency_code":"USD","in_stock":true},{"title":"4x6 FT","offer_id":49214444765492,"sku":null,"price":320.0,"currency_code":"USD","in_stock":true},{"title":"5x7 FT","offer_id":49214444798260,"sku":null,"price":410.0,"currency_code":"USD","in_stock":true},{"title":"5x8 FT","offer_id":49214444831028,"sku":null,"price":510.0,"currency_code":"USD","in_stock":true},{"title":"6x8 FT","offer_id":49214444863796,"sku":null,"price":644.0,"currency_code":"USD","in_stock":true},{"title":"6x9 FT","offer_id":49214444896564,"sku":null,"price":670.0,"currency_code":"USD","in_stock":true},{"title":"7x10 FT","offer_id":49214444929332,"sku":null,"price":930.0,"currency_code":"USD","in_stock":true},{"title":"8x10 FT","offer_id":49214444962100,"sku":null,"price":1030.0,"currency_code":"USD","in_stock":true},{"title":"9x12 FT","offer_id":49214444994868,"sku":null,"price":1320.0,"currency_code":"USD","in_stock":true},{"title":"10x14 FT","offer_id":49214445027636,"sku":null,"price":1640.0,"currency_code":"USD","in_stock":true},{"title":"10x15 FT","offer_id":49214445060404,"sku":null,"price":1730.0,"currency_code":"USD","in_stock":true},{"title":"11x14 FT","offer_id":49214445093172,"sku":null,"price":2040.0,"currency_code":"USD","in_stock":true},{"title":"11x15 FT","offer_id":49214445125940,"sku":null,"price":2130.0,"currency_code":"USD","in_stock":true},{"title":"12x15 FT","offer_id":49214445158708,"sku":null,"price":2200.0,"currency_code":"USD","in_stock":true},{"title":"12x18 FT","offer_id":49214445191476,"sku":null,"price":2640.0,"currency_code":"USD","in_stock":true},{"title":"4x4 FT Round","offer_id":49214445224244,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true},{"title":"5x5 FT Round","offer_id":49214445257012,"sku":null,"price":310.0,"currency_code":"USD","in_stock":true},{"title":"6X6 FT Round","offer_id":49214445289780,"sku":null,"price":430.0,"currency_code":"USD","in_stock":true},{"title":"7x7 FT Round","offer_id":49214445322548,"sku":null,"price":577.0,"currency_code":"USD","in_stock":true},{"title":"8x8 FT Round","offer_id":49214445355316,"sku":null,"price":799.0,"currency_code":"USD","in_stock":true},{"title":"4x4 FT Square","offer_id":49214445388084,"sku":null,"price":199.0,"currency_code":"USD","in_stock":true},{"title":"5x5 FT Square","offer_id":49214445420852,"sku":null,"price":310.0,"currency_code":"USD","in_stock":true},{"title":"6x6 FT Square","offer_id":49214445453620,"sku":null,"price":430.0,"currency_code":"USD","in_stock":true},{"title":"7x7 FT Square","offer_id":49214445486388,"sku":null,"price":577.0,"currency_code":"USD","in_stock":true},{"title":"8x8 FT Square","offer_id":49214445519156,"sku":null,"price":799.0,"currency_code":"USD","in_stock":true},{"title":"2.5 x10 FT Runner","offer_id":49214445551924,"sku":null,"price":310.0,"currency_code":"USD","in_stock":true},{"title":"2.5x15 FT Runner","offer_id":49214445584692,"sku":null,"price":450.0,"currency_code":"USD","in_stock":true},{"title":"3x9 FT Runner","offer_id":49214445617460,"sku":null,"price":340.0,"currency_code":"USD","in_stock":true},{"title":"3x15 FT Runner","offer_id":49214445650228,"sku":null,"price":590.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0852\/6990\/5716\/files\/20260328_003745_0006_1.png?v=1785091982","url":"https:\/\/rugyfy.com\/products\/navy-rust-serapi-heriz-rug-hand-knotted-wool-medallion","provider":"RUGYFY","version":"1.0","type":"link"}